Advertising Fan for Veuve Clicquot champagne; Leloir, Maurice, Camis & Co., Pari...


The Fan Museum


Advertising Fan for Veuve Clicquot champagne

About this object

Folding fan – wooden monture.
Double paper leaf, the obverse with a chromolithograph of four female allegories and a knight in armour riding a white horse among vines; signed Maurice LELOIR.
The reverse is printed with a poetic ode to Veuve Clicquot champagne, ‘l’Heureux Chevalier’, written by Xavier Privas.

LELOIR, Maurice : b. 1853, Paris – d. 1940, Paris
Leloir was a gifted artist whose original fan designs were popular with champagne houses such as Moet & Chandon. Leloir was born into a family of artists – his mother, Heloise Colin Leloir (1820-1873), was a noted fashion illustrator while his father, Jean-Baptiste Auguste Leloir (1809-1892) taught his son to paint from an early age.
Leloir was a founding member and president of both the French Watercolour Society and the Costume Historical Society. His passion for historical costume is evident throughout his work. His fan designs demonstrate his gift for interpreting historical detail with accuracy and verve. Leloir led a fascinating career which included a spell working in Hollywood where, at the request of Douglas Fairbanks, he took the role of artistic advisor during production of The Man with the Iron Mask.


Leloir, Maurice

Maker Role



Camis & Co., Paris

Maker Role


Date Made

c. 1905


Twentieth Century

Place Made



Length: 21 cm / Leaf Depth: 14 cm / Span: 37 cm

Object Type

Fan (folding)

Object number


Copyright Licence  

All rights reserved

This object is from


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