Advertising fan for La Marquise de Sévigné; Valier, Paul, Leloir, Maurice; c. 19...


The Fan Museum


Advertising fan for La Marquise de Sévigné

About this object

Folding fan advertising Marquise de Sévigné chocolates.
Monture: wooden - the sticks with a band of white paint stamped with gilt ornaments, the bamboo guards also stamped with gilt ornaments.
Mount: double paper leaf, colour-printed on the obverse, monochrome-printed on the reverse.
Obverse: The Marquise de Sévigné and two ladies preparing and drinking hot chocolate within an elaborate baroque frame; inscribed 'LA MARQUISE DE SÉVIGNÉ CHOCOLAT DE ROYAT' (above) and 'MADAM DE SÉVIGNÉ DÉGUSTE SA PERMIER TASSE DE CHOCOLAT' (below). After a design by Maurice LELOIR.*
Reverse: Illustrated map of the Auvergne region featuring assorted destinations where the Marquise de Sévigné brand is stocked.


Valier, Paul

Maker Role



Leloir, Maurice

Maker Role


Date Made

c. 1905


Twentieth Century

Medium and Materials

Monture: wood, plain white and gold paint; one broken stick; bamboo for the guards
Mount: paper, colour-printed one side, monochrome-printed the other

Place Made


Place Notes


Place Made


Place Notes

Possibly imported sticks?

Inscription and Marks

Mount obverse: A La MARQUISE DE SÉVIGNÉ / CHOCOLAT DE ROYAT / Madame de Sevigne déguste sa premiere tasse de Chocolat
Marked Paul Vallier, Imp. Clermont-Fd-Paris
Mount reverse: PAR SES SUCCURSALES ET SES SALONS DE THÉ LA MARQUISE DE SÉVIGNÉ règne sur l'AUVERGNE / LE BROURBOULE Salon de Thé en son Hôtel Particulier / CLERMONT-FERRAND Rue du 11 Novembre / CHATEL-GUYON Maison de Vente Avenue Baraduc / LE MONT-DORE Salon de Thé en son Pavillion / ROYAT Visitez la Chocolaterie Salon de Thé / VICHY Maison de Vente sur le parc


Total length: 25.5 cm
Leaf depth: 17 cm
Leaf span: 35 cm


The Fan Museum Trust

Credit Line

The Fan Museum

Object Type

Fan (folding)

Object number


Copyright Licence  

All rights reserved

This object is from


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