Advertising fan for La Marquise de Sévigné; Valier, Paul, Leloir, Maurice; c. 19...

From

The Fan Museum

Name/Title

Advertising fan for La Marquise de Sévigné

About this object

Folding fan advertising Marquise de Sévigné chocolates.
Monture: wooden - the sticks with a band of white paint stamped with gilt ornaments, the bamboo guards also stamped with gilt ornaments.
Mount: double paper leaf, colour-printed on the obverse, monochrome-printed on the reverse.
Obverse: The Marquise de Sévigné and two ladies preparing and drinking hot chocolate within an elaborate baroque frame; inscribed 'LA MARQUISE DE SÉVIGNÉ CHOCOLAT DE ROYAT' (above) and 'MADAM DE SÉVIGNÉ DÉGUSTE SA PERMIER TASSE DE CHOCOLAT' (below). After a design by Maurice LELOIR.*
Reverse: Illustrated map of the Auvergne region featuring assorted destinations where the Marquise de Sévigné brand is stocked.

Maker

Valier, Paul

Maker Role

Printer

Maker

Leloir, Maurice

Maker Role

Artist

Date Made

c. 1905

Period

Twentieth Century

Medium and Materials

Monture: wood, plain white and gold paint; one broken stick; bamboo for the guards
Mount: paper, colour-printed one side, monochrome-printed the other

Place Made

France

Place Notes

(Mount)

Place Made

Japan

Place Notes

Possibly imported sticks?

Inscription and Marks

Mount obverse: A La MARQUISE DE SÉVIGNÉ / CHOCOLAT DE ROYAT / Madame de Sevigne déguste sa premiere tasse de Chocolat
Marked Paul Vallier, Imp. Clermont-Fd-Paris
Mount reverse: PAR SES SUCCURSALES ET SES SALONS DE THÉ LA MARQUISE DE SÉVIGNÉ règne sur l'AUVERGNE / LE BROURBOULE Salon de Thé en son Hôtel Particulier / CLERMONT-FERRAND Rue du 11 Novembre / CHATEL-GUYON Maison de Vente Avenue Baraduc / LE MONT-DORE Salon de Thé en son Pavillion / ROYAT Visitez la Chocolaterie Salon de Thé / VICHY Maison de Vente sur le parc

Measurements

Total length: 25.5 cm
Leaf depth: 17 cm
Leaf span: 35 cm

Collection

The Fan Museum Trust

Credit Line

The Fan Museum

Object Type

Fan (folding)

Object number

LDFAN2011.63

Copyright Licence  

All rights reserved

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