Cinema hoarding: Gloria Swanson as Norma Desmond; Chapman, E Otto New Zealand...

From

Ngā Taonga Sound & Vision

Name/Title

Cinema hoarding: Gloria Swanson as Norma Desmond

About this object

Painting of actress Gloria Swanson as Norma Desmond in ‘Sunset Boulevard’ (USA 1950). The painting formed part of an advertising display on the Wellington [Majestic] theatre frontage where the film screened in the early 1950s. It was painted by E Otto Chapman, a commercial artist who made advertising displays for Kerridge Odeon’s four Wellington cinemas - The Majestic, Embassy, Regent and St James - from 1940 until the late 1970s. Situated in a studio above the Majestic Theatre, Chapman worked from small black and white publicity stills of the films’ stars to create huge colourful hoardings.
With the advent of multiplexes in the 1980s, hand made cinema hoardings largely disappeared.
Ngā Taonga Sound & Vision holds a several other displays painted by Chapman, along with scrapbooks containing mementos and records he retained about his career.

Maker

Chapman, E Otto New Zealand

Maker Role

Artist

Date Made

1950s

Medium and Materials

Tempera on paper

Place Made

New Zealand

Measurements

94 x 83cm (WH)

Subject and Association Description

E Otto Chapman was born in Dunedin. In 1929 he was employed as an artist by NZ Railways in Wellington, where he worked for 5 years. Subsequently he worked as a commercial artist in Wellington. He won a number of local and international poster competitions in his early to mid career.

Collection

E Otto Chapman Collection

Credit Line

E Otto Chapman Collection

Object Type

Painting

Object number

M0042

Copyright Licence  

All rights reserved

This object is from

Tags

Include tags such as place names, people, dates, events and colours. Use commas to separate multiple tags. e.g. Pablo Picasso, Madrid, red, 1930s.

This object is in 1 community

Share

eHive copyright disclaimer

It is the responsibility of the eHive Account Holder to gain copyright clearance for any images or content published on eHive. If you are concerned about the copyright status for any content in eHive or would like more information on using or ordering copies of content, please contact the Account Holder of that content. For further information see our Copyright Claims page.